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Musinsa : Online shop creates offline opportunities

Musinsa : Online shop creates offline opportunities Two new-format Maison Boucheron stores opens in HK Online fashion retailer Musinsa held a presentation to introduce its newly opened Musinsa Studio and announce its goal of reaching a total sales volume of 1 trillion won (US$902 million) by 2020 in Dongdaemun, central Seoul. Musinsa, Korea’s largest online fashion retailer, was founded in 2001 as a fashion message board where users shared fashion tips and photos with one another and developed into a small online shopping outlet in September 2004 after it gained popularity among young Korean fashionistas. Its sales volume reached 30 million won last year and is estimated to make a total of 42 billion won by the end of 2018. There are currently around 3,500 different brands that sell their products through Musinsa, with the number growing daily. On June 15, Musinsa Studio opened its doors, taking up four floors of the Hyundai City Outlet Dongdaemun branch and offering space to small fashion-related companies. Musinsa has always focused on its online business, and this is the company’s first big step out into offline retail. Many in the fashion industry have taken note that Musinsa didn’t build an offline store, but rather an open studio for smaller, younger businesses to grow. “We believe that the two most important things for Musinsa are the brand and the customers,” said Seo Seung-wan, head of the business development team. “So instead of building an offline store, which would limit our communication with customers only through that particular branch, we decided to open up a space for brands [that sell their products on Musinsa] and their customers.

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