Easy Plans Under Scrutiny
Assocham estimates that the market for dietary supplements is set to double from the current $2 billion to $4 billion by 2020. Why? Well, most Indian diets are vegetarian-heavy and lack the fast-acting proteins necessary for quick muscle recovery. Health supplements bridge this gap which, in turn, aids in muscle growth. However, most of the high-quality health supplement brands available in the market today are imported which makes it expensive (taxes, customs and overheads on imports), especially for young adults who form a sizeable chunk of the target market. They are also clueless on how health supplements work, thus making the perfect market for fake products. Amaresh Ojha, CEO & founder of Gymik.com tells you how to identify fake supplements: * Check the hologram: One of the best ways to tell a fake product from the genuine one is to look for the brand’s hologram. Most fake supplements in India are made in extremely low-quality facilities where the technology to properly replicate the hologram doesn’t exist. * Check the barcode: Most smartphones today support apps that can read barcodes and QR codes. Just do a quick scan; the scan of an original brand should ideally lead you to its website. * Check the packaging: This can be a bit tricky.
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